| PREVIOUS | NEXT | NEW SEARCH |
Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929
The story of a pantry shelf, an outline history of grocery specialties: a machine-readable transcription.
80 Food Delicacies That
Bear Blue Labels
Page 87 { page image viewer }
80 Food Delicacies That
Bear Blue Labels
The Blue Label Line Enables Us to Enjoy
All the Year Round at a Reasonable
Price Nearly All the Most Popular
Products of Farm and Orchard
The Blue Label Line Enables Us to Enjoy All the Year Round at a Reasonable Price Nearly All the Most Popular Products of Farm and Orchard
The history of Curtice Brothers Company is an interesting phase of the story of the canning industry in the United States--an industry which, since its beginning in this country in 1855, has become an economic necessity, with an output last year of over one hundred million cases.
Curtice Brothers Company, with its well-known line of Blue Label Canned Foods, has enjoyed the patronage of the discriminating buying public since 1858.
The main plant is located at Rochester, N. Y., situated in the fertile Genesee Valley, which is recognized generally as producing fruits and vegetables of superior flavor and
Page 88 { page image viewer }
quality. This has enabled the company to obtain not only the finest of raw materials but also to put them up in cans and jars the same day they leave the farms and orchards, which preserves to a remarkable degree the fresh flavor and tenderness. This policy has been strictly adhered to in locating the four other plants which make up the Blue Label organization.
The inception of the company is an interesting story. Originally, the two Curtice brothers and their mother ran a grocery store, and one day, through some combination of circumstances, found themselves with a big supply of fresh tomatoes which they could not sell and which at that time, with its absence of refrigeration facilities, promised to be a total loss.
The two Curtice boys, however, had become interested in the then new canning process, and after some experimentation, succeeded in putting up the tomatoes in glass jars. The product so took hold that the grocery business was soon superseded by a growing list of canned vegetables and fruits.
It is an interesting coincidence, too, that the tomato product with which the business was founded is at present in the form of Blue Label Ketchup, the most popular item of a line which now consists of over eighty varieties of canned vegetables, fruits, preserves, syrups and similar food delicacies which enable the consumer to enjoy, all year round at a reasonable cost, the products of the farm and orchard.
Since 1858 many changes and improvements have taken place, of course, in canning methods and equipment, but the original policy of maintaing uniform high quality and home-kitchen care in preparation remains the same.
Blue Label Canned Foods were among the first of the nationally advertised products, and throughout all these years have been kept before the public in magazines and other media.
The present organization is just as thoroughly sold on the importance of advertising, backed up by aggressive sales work, as it realizes that next to producing a quality product these are the two factors which have made Blue Label Foods well and favorably known throughout the United States and in foreign countries as well.
Information about SGML version of this document.
| PREVIOUS | NEXT | NEW SEARCH |