| PREVIOUS | NEXT | NEW SEARCH |
Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929
The story of a pantry shelf, an outline history of grocery specialties: a machine-readable transcription.
Of Excellence and
Enthusiasm
Page 96 { page image viewer }
Of Excellence and
Enthusiasm
Two Great Forces for Success That
Have United to Promote Sales for
Fels-Naptha. Here, Written by
Doctor Goldbaum, is the Selling
Message That Fels-Naptha Has
Sent Ringing Across the Country
Two Great Forces for Success That Have United to Promote Sales for Fels-Naptha. Here, Written by Doctor Goldbaum, is the Selling Message That Fels-Naptha Has Sent Ringing Across the Country
A generation ago the women of America learned that a new product had been perfected to make their housework easier. A new kind of soap had been invented which was to mark the greatest advance in washing clothes and cleaning the home since lye and fats were first combined for cleansing.
This welcome household aid was the result of combining naptha--that particularly useful dirt loosener--with splendid soap. Taking the name of its maker, in connection with its most distinctive feature, this product was called Fels-Naptha.
Page 97 { page image viewer }
Women were quick to appreciate it. They found that where they formerly had to rub, rub, rub to get clothes clean, at the expense of their backs and their fabrics--Fels-Naptha did most of the work by gentle soaking. They saw that the naphtha made the dirt let go without harm to the most delicate fabric, and the soapy water promptly flushed the dirt away, leaving deep, sweet, wholesome cleanliness.
To its extra help is added convenience in using, for Fels-Naptha does its unusual work in water of any temperature. Women accustomed to boiling clothes can continue to do so, for with Fels-Naptha the clothes come clean quicker. They can use Fels-Naptha with cool or lukewarm water, and its extra help is plainly seen and felt.
Thus Fels-Naptha not only makes clothes clean thoroughly and safely, but it does the work easier and quicker. It gives extra washing and cleaning helps that women cannot get in any other form. It is absolutely unique--different from any other soap or any other form of soap. Why shouldn't Fels-Naptha give extra help?
Fels-Naptha is more than soap. It is more than soap naphtha. It is the Fels-Naptha combination of splendid soap and naphtha that enables the Golden Bar to give extra help to many a work-tired mother of homemaker.
Since Fels-Naptha first brought lighter work for house-wives many soaps of one kind or another have come--and many of them have gone, but in all these years, with all the progress that has been made in household arts, millions of housewives throughout America know that nothing can take the place of Fels-Naptha.
This is particularly significant, when you consider the multitude of soaps and soap preparations on the market, each claiming their particular point of merit and clamoring continually for the patronage of the housewife.
Fels-Naptha's extra help is not confined to washing clothes. Wherever soap and water is used for cleaning in the home Fels-Naptha carries its extra help and makes the task of cleaning lighter--from brightening painted woodwork, cleaning bathtubs, taking spots from rugs and draperies to washing
Page 98 { page image viewer }
dishes and bringing sunshine cleanliness into every corner of the home.
Always Fels-Naptha's extra help means safe, wholesome cleanliness--more easily and quickly obtained than with just soap in any form.
This extra help of Fels-Naptha is, therefore, the basis of appeal to soap users everywhere. It is the fundamental difference between Fels-Naptha and every other soap. It is Fels-Naptha's distinctive virtue.
There are other good soaps, of course-- as far as they go. Fels-Naptha is splendid soap that goes farther--it successfully combines naptha with it. Two useful dirt looseners working together hand-in-hand--instead of alone.
This is the ringing message that goes into the homes of America's homemakers every month through the Delineator-Designer and America's other leading magazines, telling the millions who do not know what the millions who know Fels-Naptha have already found out.
It is giving the housewife a definite reason for making a choice. It is sending the housewives of every community to their dealers to ask definitely for Fels-Naptha by name. It convinces them of Fels-Naptha's extra help and makes them determined to have it.
Information about SGML version of this document.
| PREVIOUS | NEXT | NEW SEARCH |