Motion Picture News
(One issue in its entirety)
Published weekly by Motion Picture News, Inc. Subscription $2 a year. Trade paper for the moving picture industry.
Fills out the portrait in the Coolidge-Consumerism collection of the new leisure, and the resulting anxieties about how the time might be spent, as these were reflected in developments in the movies.
(NOTES: Leisure, Will Hays)
March 20, 1926 (p. 1268-1330 + 30 or so unnumbered pages of movie ads at the front of the magazine)
Highlights include:
- Editorial
- On celebrating Will Hays' fifth year in the motion picture industry and the industry's ability to regulate itself in the face of morality attacks and the threat of censorship (p. 1268). (Hays was head of the Motion Picture Producers and Distributors of America (MPPDA.)
- Articles:
- On the selection of banker and financier Joseph P. Kennedy to head F.B.O. (Film Booking Offices) studio and distribution company. (p. 1280)
- Various articles dealing with "exploitation," the promoting of movies to the ultimate consumer through tie-ins with other events or with consumer products (pp. 1279, 1296, 1298, 1315)
- Ideas about the best way to present movies (p. 1317).
- Regular features:
- "Pre-Release Review of Features" (pp. 1303- 1308)
- "Regional News," that is, motion picture news from different parts of the country (pp. 1309-1314)
- "Future Release Chart" (pp. 1325-1330).
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