The Talking Machine World. January 15, February 15, and June 15, 1926.
Published monthly by Edward Lyman Bill, Inc., New York, N.Y. Subscription $2 a year.

This magazine, published between 1905 and 1928, is intended to appeal to dealers, wholesalers, and manufacturers of phonograph and radio products. It focuses on the selling and advertising of phonographs, phonograph recordings, and radio, while also exploring technological advances in the field. There is some coverage of African-American and immigrant consumer issues. Extensive advertising.

Selections reproduced as facsimile page images. 205 pages.


Selected Page and Title List:

January 15 Selections:

np Front Cover
np Table of Contents
np Advertisement for Sonora speakers by Sonora Phonograph Company, Inc., New York, with list of distributors.
3 "Complete Line of New Phonographs to Be Placed on Market by Columbia Co." announces the debut of phonographs featuring a newly designed tone arm and "the application of a most effective amplifying chamber."
3 "News Briefs" contains items about business activities and personnel shifts within the radio and phonograph industries.
4 "Balancing the Retail Sales Curve in 1926" urges that manufacturers and retailers make a strong effort to turn over stock during the off-season and to be sure to sustain their sales momentum.
5 "Photograph" of the "Brunswick Panatrope ... a new cabinet design now in production ... Model P10" displays a radio in surroundings with an oriental rug, a vase, and a brocade armchair.
6 "Thos. A. Edison, Inc., to Market a New Record That Plays Over Twenty Minutes" announces the availability of an early long-playing phonograph record, twelve inches in diameter, which can play more than twenty minutes of recorded sound. The record, developed at the Edison laboratories at Orange, New Jersey, is described by Edison himself as providing more music for less money even though it has a higher per unit cost.
7 Advertisement for forthcoming recordings by Al Jolson, The New York Philharmonic Orchestra, Wendell Hall, Ben Bernie and his Hotel Roosevelt Orchestra, and the singing comedienne, Esther Walker. These are all Brunswick recording artists.
9 Advertisement for a Stromberg-Carlson radio, no. 602 art console type listing for $340, made by Stromberg-Carlson Telephone Manufacturing Co., Rochester, New York. The advertisement contains a photograph of the radio in a sumptuous environment featuring drapes and an antique cabinet.
10 "Dealers Optimistic Over Outlook for 1926" maintains that dealers are well-prepared to do a brisk business in "talking machines." The demand was so great for phonographs in 1925 that retailers sold older models when they ran out of new models. As a result, they have an inventory shortage. The question is whether manufacturers can keep up with demand. Retailers of radios are concentrating on a few product lines of proven quality.
10 "Better Broadcasting Programs Help Business" argues that the best way to expand public interest in radios is through improved programming. Technological improvements have made the radio a fixture in the American household, but the novelty of home reception as an end in itself will soon wear off.
11 "Tribute to Prestige of Phonograph Companies" considers how the close alliance between large phonograph and radio interests contributes to the prestige and the stability of the phonograph industry.
11 "Important Bills Being Considered by Congress" discusses impending copyright legislation affecting the mechanical reproduction of copyrighted compositions. The legislation has been introduced by Representative Perkins of New Jersey. Two bills introduced to the House and Senate respectively seek to empower the Department of Commerce with more regulatory authority over broadcasting. This article argues that the increase of licensed broadcasting stations is crowding assigned wave bands which is problematic not only for the listener but for the cause of radio itself.
12 Advertisement features Peerless Artcraft Album manufactured by Peerless Album Company, New York, which is intended to store either ten or twelve inch records.
12 "Dance Records Featured in Columbia Full-Page Ad" discusses a promotional campaign in thirty of the leading newspapers for Columbia Dance Orchestras such as Ted Lewis and His Band, Art Kahn and His Orchestra, and Warner's Seven Aces. Vocalists also featured in the same campaign include Eddie Cantor, Kitty O'Connor, the Girl Baritone, the Associated Glee Clubs, and a quintet called the Singing Sophomores.
12 "Interest in Okeh Records Is Stimulated by Radio" cites a radio listener who heard an Okeh Record on radio and wrote the manufacturer, New York's General Phonograph Corporation, requesting a complete catalogue. The listener lived in Marion, North Dakota.
14 "How Wunderlich Profits by Radio Service" describes how a Kansas City merchandiser systematized its radio service and gained increased profits, good will, and new business.
15 Advertisement from Zenith Radio Corporation, Chicago, "apologizes for its inability to make all deliveries of Zenith radio sets." The manufacturing company says demand has been too great to meet without relaxing standards. The ad includes two slogans: "Zenith--the Radio of the Future" and "Zenith Radio--Costs More--But Does More."
17 Advertisement for Brandes Speakers calls attention to a $100,000 advertising campaign to help sell its products.
18 Advertisement for a record needle cutter by The Badger Talking Machine Company, Milwaukee.
np Four pages of Advertisements for Columbia Records: "Surface! -- not only all the music -- but none of the scratch."
19 "Profit Winning Sales Wrinkles" contains short articles describing sales and billing strategies. A salesman from the Brunswick Shop of New Rochelle, a New York City suburb, passed out invitations to commuters at the railroad station for a product demonstration. The Fox Co., San Antonio, Texas, demonstrated the new Orthophonic Victrolas in the lobby of a local theater.
19 Advertisement for Pathex Library Reels of movies which star popular actors such as Douglas Fairbanks, Harold Lloyd, and Will Rogers. Other films include travelogues and short subjects.
20 "Demonstrating New Records to the Masses" describes how one retailer, New York Band Instrument Co., East Fourteenth Street, New York, sold 15,000 copies of a foreign language record by playing it at the store door to a large transient traffic.
22 "Charlot's Revue Hits Are Recorded for Columbia" announces that songs from this hit revue have been recorded by Gertrude Lawrence, Beatrice Lillie, and Jack Buchanan.
23 Advertisement for an imported, "all-directional" speaker for radios announces that it is available through the Neufeldt and Kuhnke Division of New York City's Goldschmidt Corporation.
24 "Goldburg's Five-Point Plan an Aid to Sales" describes the lenient credit policies of Goldburg Furniture Co., which operates several stores catering to factory workers and other customers of limited means who buy on the installment plan. These stores sell talking machines.
26 "How Dealers Can Profit by Tying Up With Anniversary of the Boy Scouts of America" suggests window displays and other marketing strategies for leveraging advertising and promotional efforts in combination with those of the Boy Scouts of America during their sixteenth anniversary.
28 "New Field for Radio Sales Open to Trade" describes the "foreign-born" as a profitable market for radios. In years past, according to the article, merchandisers avoided marketing to them because they were afraid that their lack of knowledge about radios would necessitate "profit-killing" product service and that their lack of English language skills would render most radio programs irrelevant to their needs and interests. Recent innovations, however, have made the radio a simpler piece of technology, and more immigrant families now have members with some command of the English language. A related discussion, filled with stereotypical assumptions about African-American consumers, follows. In it, the negro customer is presumed to require extensive servicing of his newly purchased radio and to be more likely to default on his debts. One merchandiser, L. Dreazen, operates a profitable store in "the heart of the negro section of New York," which refuses to guarantee parts and charges one dollar for service calls. Dreazen also investigates black customers in advance before a loan is made.
30 "Radio Market Barely Scratched--Four Prospects to Every Owner of a Receiver" presents the forecast of Powel Crosley, Jr., President, Crosley Radio Corp., which predicts that 1926 will witness a growth in radio sales and that the market will stabilize. The radio industry, he adds, is systematizing its merchandising methods.
32 "Bringing Back the Backsliding Customer" by W. B. Stoddard describes letters written by Hix Smith, advertising director of Werth Wimberly, Inc. Dallas, to lure back customers who have ceased to patronize the store. The letters tell customers that they are missed and asks them if the store is "losing its grip."
34 "Survey to Secure Vital Data From Radio Owners Launched by Neufelt & Kuhnke" talks about an effort by the manufacturers of N. & K. reproducers to obtain answers from radio users to fifty questions by interviews and through the mail. The campaign will be handled by Churchill-Hall Inc., advertising agents for N. & K.
np Advertisement for Kompact, a "camera-size" and "ready-to-play" portable phonograph retailing for $12.00. There is also a slightly larger and more expensive model. Both are offered by Plaza Music Company.
np Advertisement for Blackman Talking Machine Co., Victor Wholesale Distributors, New York, which is illustrated by the well-known picture of a dog whose head is pointed towards an external speaker horn connected to a phonograph.
38 "Elimination of the Radio Trade Problems: Growing Stability of Conditions in the Radio Field Minimizing Profit-Killing Factors Which Dealers Had to Face A Year Ago" by Arthur W. Rhinow describes the increasing association of radio with music and its position of prominence in the music store. As he did with the talking machine, says Rhinow, the merchandiser must "awaken the desire for entertainment and instruction." Unlike the talking machine, however, the radio faces greater danger of possible obsolescence. Because of this, an instalment contract should not continue over too long a period.
40 "Start the New Year Right on Collections" urges merchandisers to "educate customers to pay when due."
41 Advertisement for Vitanola Talking Machine Co., Chicago, features a variety of phonograph cabinets.
42 "Brief News Items" of interest to the music, radio, and phonograph industries. This is the first of twenty-nine pages of similar material interspersed with advertising.
43 "Christmas Party at the General Phonograph Corp." describes entertainment provided by Okeh recording artists Clarence Williams, composer and pianist; Sharlton Brooks, pianist, composer, and singer on the vaudeville circuit; Buddy Christian, banjoist; and Clarence Todd, singer. The party honored Otto Heineman, the company president.
43 "Urges Legislation to Put Curb on Price-Cutting" describes a statement on the evils of price-cutting by Samuel J. Bloomingdale of Bloomingdales Bros. Bloomingdale's is a major New York City department store.
44 "Music Master Line Shown in Salt Lake City Display" discusses a window display by Radio Hardware Co. Photographic illustration.
46 "Twenty-Six Broadcasting Stations Are Eliminated" reports an announcement by the Department of Commerce that during November 1926 twenty-six class A broadcasting stations came off the air and eight new stations were licensed to operate.
51 "Discusses Use of Radio in Exchange of Culture" reports that David Sarnoff, Vice-president and General Manager of Radio Corp. of America, predicts the development of a super-radio broadcasting system which could enhance cultural exchanges between the United States, Europe, South America, and the Orient. Sarnoff also talks about the possible artistic leadership of radio with opera and the stage drawing talent from the broadcasting stations. He sees the radio as a means of educating the American people politically through congressional debates and extension courses. Sarnoff delivered these remarks in an address to the Boston Chamber of Commerce on January 5, 1926.
56 "Two Bills in Congress for Regulation of Radio" describes legislation introduced by Congressmen Wallace White of Maine and C. C. Dill of Washington which embraces recommendations of the Fourth National Radio Conference and the Department of Commerce. These bills are intended to empower Government agencies with "the authority to regulate and supervise radio communication within the United States and police the air in a manner to prevent interference." They are intended to replace an "obsolete act to regulate radio communication as approved in 1912" and are seen, in this report, as furthering "the interests of the broadcast listeners, as well as the present and future operators of broadcast stations."
68 "Milwaukee Retailers and Wholesalers Close the Year With a Rush of Business" describes unusually strong sales during the Christmas holidays and predicts that demand may remain high through February or March. More expensive record players are popular with consumers.
70 "Sales of Expensive Instruments Featured Year-End Business in Cincinnati Field" describes strong sales and an appetite for expensive phonographs.
71 Advertisement for Brilliantone Steel Needle Company of America, Incorporated, New York, is accompanied by a drawing of an old-fashioned tone arm and turntable.
72 "Sales Reports" for Richmond, Virginia, and Indianapolis, Indiana.
74 "A. Atwater Kent Discusses Present Problems and Future Possibilities of Radio" is a statement prepared for Talking Machine World on the eve of the new year by the president of Atwater Kent Mfg. Co., Philadelphia, manufacturer of radio receivers and radio speakers. Kent comments on the linking up of broadcasting stations into networks, the widening role of radio in its listeners' daily lives, and the improvement of mechanical engineering and program quality. He predicts that the use of radios on the farm and for educational programs will increase in 1926.
75 "Important Activities Feature the Year-End Throughout the Cleveland Territory" describes dealer activities in the area of Cleveland.
76 "Trade Activities of Pittsburgh Dealers."
78 "Building a Radio Market Among the Foreign-born" reports on the efforts of the Atwater Kent Mfg. Co. to reach immigrants in a recent dealer bulletin.
80 "Aftermath of Holiday Demand Keeps Trade in Buffalo Territory Busy Selling" reports on recent sales in Buffalo, New York.
83 "Talking Machine Merchants of the Nation Look for Prosperity in 1926" is an eight-page feature forecasting a rosy business outlook for sellers of radios and record-players during the next year. Interviews are conducted with merchandisers in New England and in the following cities: New York, Philadelphia, Cincinnati, Toledo, Cleveland, Buffalo, St. Louis, Portland, Minneapolis, Chicago, Richmond, Kansas City, Milwaukee, Pittsburgh, Los Angeles, Salt Lake City, San Francisco, Indianapolis, Detroit, Baltimore, and Newark.
91 "Condition of Radio Trade Discussed by Dealer Ass'n: Talking Machine & Radio Men, Inc., New York, at January Meeting Discuss Outstanding Selling Evils and Suggest Possible Remedy" reports upon problems of unfair competition and urges manufacturers not to sell to "gyps."
94 "Big Year-End Sales in Baltimore Field" describes vigorous sales of talking machines and recordings, especially those on the Columbia label, distributed regionally by Columbia Wholesalers of Baltimore, and the Victor label, distributed locally by E. F. Droop & Sons.
95 Advertisement for Marwol radio receivers which urges merchandisers to concentrate on its models ,"the greatest line of profit makers for the big winter radio months," Marwol Radio Corporation, New York.
96 "Spirit of Enthusiasm Features the Trade Throughout the New England Territory" describes a successful season for radio and talking machine merchandisers in 1925 and their anticipation of increased product deliveries in 1926. Other news of interest includes the closing of Boston's Vocalion Hall, and the growth of the sales organization for Cheney talking machines. This two-page article is part of "The Trade in Boston and New England," a regular feature of The Talking Machine World.
98 Advertisement for Pritchard-Roever Radio, Autophone Manufacturing Corp., New York, boasts that "there will always be a demand for the vaudeville class of radio, but there are fine homes in every community waiting for radio reception waiting to be raised to the plane of opera."
100 "Miscellaneous News Items" of interest to the trade appear on pages 100 and 102 and include retail news from Toledo Ohio; a new record label launched by Okeh; new models introduced by Pathé Phono & Radio Corp., Brooklyn, New York; the start of a publications department by Stewart-Warner Corp., a Chicago manufacturer of radio receivers, reproducers, tubes, and accessories; and the success of broadcasting programs provided by the Eagle Radio Co. Newark, New Jersey, which feature the Eagle Neutrodyne Trio.
103 "Quaker City Dealers Awaiting Shipments of the New Instruments to Fill Orders" presents four pages of news of interest to the radio and phonograph industry for the Philadelphia area as this issue's contribution to The Talking Machine World's regular feature, "The Trade in Philadelphia and Locality." Philadelphia's merchandisers have finished a prosperous year in1925 and expect that 1926 will even be better.
107 "New York Symphony for Atwater Kent Concert" reports that a series of concerts sponsored by A. Atwater Kent of the Atwater Kent Mfg. Co. has just presented a concert of the violinist Alber Spalding on January 3 and will also be presenting Walter Damrosch conducting the New York Symphony on January 24. Atwater Kent dealers throughout the country tie their own promotional campaigns to these concerts which are broadcast nationally.
108 Advertisement for Artone portable phonographs informs the reader that two Artone portables were used on the MacMillan Arctic Expedition.
110 "John McCormack and Lucrezia Bori Broadcast in New Radio Concert Series" describes a new concert series inaugurated on New Year's Day 1926 by the Radio Corp. of America. This concert was launched in response to popular demand after both artists were featured on New Year's Eve, the year before. The McCormack concert was successfully "sent out under heavy power in a special effort to reach Europe as part of part of an interchange of broadcast programs with European stations."
114 "Columbia Branch Reports Large December Volume" attributes much of the increase of the wholesale department of the Columbia Phonograph Co., New York, to the popularity of the new "Harmony" label recordings. The Harmony label provides releases every few days featuring top vocal and instrumental artists.
119 "Middle West Trade Faces New Year With Optimism as Conditions Continue Good" headlines a nine-page collection of brief reports appearing, interspersed with advertising, in The Talking Machine World's regular feature, "From Our Chicago Headquarters." The year 1925 was a prosperous time for midwestern merchandisers of radios and phonographs. Phonographs are stimulating consumer interest in sound recordings, and concert music is stimulating consumer interest in radio. The Chicago Talking Machine Co., jobber for Victor products, suggests to regional dealers a number of ways for leveraging the publicity accompanying live concerts sponsored by the Victor Talking Machine Co. with product promotions of their own. Mention is made of popular recordings made for the Brunswick label by Paul Ash and His Orchestra. The W. W. Kimball Co., which manufactures Kimball phonographs and pianos, is displaying in its window a console for a new pipe organ intended for the Chamber of Commerce auditorium in Scranton, Pennsylvania. Musicians recently appearing in radio concerts on WBBM, sponsored by Stewart-Warner Speedometer Corp., include Kathryn Brown, Chicago Opera contralto, and Victor's recording artists, the Imperial Male Quartet and Wendell Hall, creator of the hit song, "It Ain't Gonna Rain No More." J. F. Ditzell, manager of record sales for Brunswick-Balke-Collender Co., told his company dealers that "music, as it is interpreted to-day by opera companies, symphony orchestras, and other musical organizations, is exciting public interest in music to a greater extent than ever before in the history of the country." He also cites record-breaking attendance records for light operas, musical comedies, music revues, and cabaret shows, making special mention of "Rose Marie," "No, No, Nanette," "The Student Prince," "Castles In the Air, " "Sunny, " and "Merry Merry." Colin B. Kennedy, president of Colin B. Kennedy Corp. radio manufacturers in St. Louis, Missouri, discusses radio developments of the past and the outlook for the future. Chicago's "piano row" is described as having been menaced by fire. The concept of community radio programs, launched by the Cincinnati Chamber of Commerce, is attracting the interest of other cities, and the Oklahoma Governor is seeking funds for a state station.
135 "Featuring the Musical Possibilities of the Talking Machine" is a regular feature of The Talking Machine World which, this month, presents the fifty-fifth in a series of articles by William White, "A New Era in Recording." It discusses technological innovations and improvements in recording sound, especially orchestral music.
137 "Bill to Protect Trade-Marks" is reported to have have been introduced to the House of Representatives by Congressman Vestal of Indiana.
138 "Latest Summary of Exports and Imports of 'Talkers'" summarizes figures relating to the import and export of talking machines (phonographs) and recordings for the eleven months ending in November 1925.
139 "Interesting Survey of Talking Machine Trade" cites an article appearing in the Magazine of Wall Street (January 2, 1926) which depicts the existing situation in the talking machine trade as it applies to the three leading companies: Brunswick, Coliumbia, and Victor--and also to Radio Corp. of America which has a financial interest in two of those companies. The article discussed here emphasizes the cooperation between the radio and talking machine industries and provides facts and figures about the manufacturers' financial status.
142 "Columbia Record Releases scheduled for January 30, 1926, includes a tune played by Ted Lewis and His Orchestra: "I Wish I was in Peoria," coupled with "Pretty Little Baby." "Squeeze Me" and "New Orleans Shuffle" are recorded by the Half Way House Orchestra of New Orleans. This group originally recorded for Columbia. The Happiness Boys, Ernest hare and Billie Jones, are represented by a novelty number, and Ethel Waters is featured singing "Shake That Thing" and "No Man's Mama Now."
144 "Clever Zenith Ads of Lee S. Roberts, Inc., Admired" reproduces and describes an advertisement for Zenith products available through Lee S. Roberts' Chickering Ware Rooms in San Francisco. Increased sales are attributed to this ad which uses the slogan, "Short on Claims, Long on Proof."
146 "Paul Ash and Orchestra to record for Columbia" reports that this popular orchestra will have an exclusive contract to record for Columbia. the "suitable for chamber music."
147 "Bright Outlook for Radio trade in 1926: R. M. Klein, General Manager of Prominent Radio Concern, Comments Upon Success of Music Merchants in the Radio Field."
148 "Plaza Music Co. Announces New Sales Plan That Will Be National in Scope" describes the simultaneous promotional and sales efforts of this portable phonograph manufacturing concern.
148 "International Radio Week Tests Start January 24: American, British and Continental Broadcasting Stations Participating in Tests -- Stations Arranging Special Features."
149 Advertisement for the Peter Pan Gramophone manufactured by Marysville Products Company, Marysville, Michigan.
151 "In The Musical Merchandise Field" is a regular feature, five pages long in this issue, which presents news items and advertisements of interest to those involved in the manufacture and merchandising of musical instruments. Items include "70,000 Saxophones Were Produced During the Year" and an ad for dealers of King Band Instruments offering a plan for financing them on time payments through the manufacturer, The H. N. White Co., Cleveland.
152 "Advertisment" for Hohner Harmonicas and Accordions, M. Hohner Inc., New York, promoting Hohner Harmony Hours broadcast from WEAF and five affiliated broadcasting stations.
152 Advertisement for "The New Super-Ludwig Drum" manufactured by Ludwig & Ludwig, Chicago.
153 "Wm. H. Haussler Discusses Growing Hohner Popularity" reports news from the vice-president and general manager of Hohner that "ranks of harmonica enthusiasts have been increased by 5,000,000 during the past year.
153 "Heavy Demand Continues fo [sic] Silver Bell Banjos" reports that heavy orders of these musical instruments, manufactured by Bacon Banjo Co., Groton, Connecticut, have continued into the new year and that employees are working night shifts to keep up with the demand.
155 "Women's Drum Corps Is Organized in Portland, Ore."
156 "Happenings in the Dominion of Canada" is a feature containing articles of interest to Canadians involved with manufacturing, importing, distributing, and retailing radios and phonographs. One article reports strong sales during 1925 and a bright outlook for 1926 for Montreal merchandisers. Another discusses proposed changes to the Canadian copyright bill before the next session of Parliament.
157 "Gleanings from the World of Music" is a regular feature of The Talking Machine World and, in this issue, devotes four pages to topics relating to sheet music publishing and sales. "Sales of Popular Sheet Music at Retail Are Once Again on a Satisfactory Basis" reports that the trade has recovered from a sales slump and that "the old-fashioned method of having a song sung is being revived and producing returns." The article comments on the popularity of orchestras and the leveling off of the "jazz craze of a couple of seasons ago." The interconnections between popular music recordings and sheet music sales are also discussed. Other articles look at Irving Berlin's song, "Remember" and Tom Delaney's "Georgia Stockade Blues" which was "based upon the inspiration received through a colored prisoner in a Georgia stockade." On succeeding pages other titles mentioned include "Footloose," "Sleepy Time Gal," "Five Foot Two--Eyes of Blue Has Anybody Seen My Girl," and "I'm Sitting On Top of the World." An announcement is made that Edward B. Marks Music Co. has acquired exclusive rights to sell to the trade Sigmund Spaeth's Barber Shop Ballads. This volume has been promoted through contests held under the auspices of the Keith-Albee Vaudeville Circuit. Another brief announcement heralds the New York City opening of "The Cocoanuts," music by Irving Berlin, which stars the Four Marx Brothers. Advertisements for popular songs and other musical products are interspersed.
159 "Perkins Copyright Bill Vests Right to Broadcast Music in Copyright Owner" discusses the bill to codify the copyright laws introduced in the House of Representatives by Congressman Perkins of New Jersey.
161 "Trade Activities in St. Louis Territory" reports that St. Louis merchandisers sold all the talking machines they could get over the 1925 Christmas season, particularly Victors, Panatropes, and Brunswicks. Faced with a shortage of supplies, they took orders, loaned machines, and delivered temporary machines. The radio business, except for a summer slump, was also strong. Other items of interest to the St. Louis music business receive coverage as well.
161 "Irving Kaufman Recording for Banner and Domino" gives notice that Irving Kaufman will contribute monthly recordings to the Banner and Domino catalogs manufactured by Plaza Music Co.
162 "Importance of Foreign Market as Radio Outlet" quotes A. Atwater Kent as saying that the radio is becoming a "staple item of importation in many lands." Kent also points out that the Japanese government has expressed concern that the radio may disseminate Bolshevist propaganda. In other countries, there is a lack of sufficiently powerful broadcasting stations.
163 "From Our European Headquarters," a regular feature, reports surging sales in Great Britain.
164 "Latest Patents Relating to Talking Machines and Records" lists a variety of technological innovations accompanied, in some cases, by diagrams.
169 "Advance Record Bulletins" provides notices on four pages of future releases by Victor Talking Machine Co., December 31; Columbia Phonograph Co.; Brunswick Records; Edison Disc records; Okeh Records; Edison Blue Amberol Records; Pathe Phono and Radio Corp.; Regal Records; Vocalion Records; Perfect Record Co.; Domino Records; and, United States Music Co. Some ethnic music is featured, especially from Pathe, which lists Cuban, Mexican, Puerto Rican, and Jewish music.
np Advertisement for Gennett Records, Richmond, Indiana.

February 15 Selections:

np Front Cover
11 "Great Savings Show National Buying Power" editorializes about the Coolidge-Mellon income tax reduction package of 1925 and its positive effect on savings and consumer spending.
14 "Promoting Prestige Through Advertising" explains how the Brunswick Salon of Fifth Avenue in New York City customizes its advertising and promotions of phonographs and radios to appeal to the wealthy consumer. Illustrated with advertising examples.
np Columbia Records' 4-page beige-colored insert includes a full-page ad for a Columbia New Process Records recording of tunes played by Henry Ford's Old Fashioned Dance Orchestra under the direction of Benjamin B. Lovett. These include dance tunes with "calling off" by Lovett: "Virginia Reel," "The Plain Quadrille," and "Sicilian Circle" with "Medley of Reels" on the reverse side. This last offering includes a dulcimer solo by L. P. Baxter. Additional tunes are "Heel and Toe Polka , with "A Southern Schottische on the flipside," and "Grace Waltz," with "Badger Gavotte on the flipside.
36 "Henry Ford Dance Orchestra Records for Victor" attributes interest in "old-fashioned" dance tunes, and the dances they were intended to accompany, to "Mr. Ford's exhaustive book on the subject and his subsequent formation of an orchestra to play the old dance numbers which have disappeared from modern musical repertoires."
38 "Complete Stock Wins Foreign-Born Trade: F. Delizia of Springfield, Mass. Has Built Up a Large Foreign Record Business -- He Tells How He Developed This Class of Sales" is an article which charts the Massachusetts merchandiser's retail strategy. Delizia concentrates, for the most part, on the Italian record buyer. He takes care to carry a complete stock of items to interest his chosen target audience whom he makes an effort to know and understand. He considers his customers to be good credit risks and writes his collection letters in Italian.

June 15 Selections:

np Front Cover
6 "Okeh Cabaret and Style Show" reports on a venture by E. A. Fearn, president of Chicago's Consolidated Talking Machine Co., Inc., to woo African-American consumers to the company's Okeh Records. On June 12, he staged what the article terms "a negro show deluxe" in the Coliseum. This was preceded by massive publicity in black newspapers, slide announcements in Chicago's South Side movie theaters, hand-outs, band-wagons, and floats. A parade featuring the entire membership of the Musicians Union was part of the promotion, and tickets were sold through stores handling Okeh records. Vaudeville acts alternated with Okeh Race Records recording stars. Dancing continued till 1:00 A.M. and was followed by contests. Prizes were awarded to forty of the best-dressed ladies as well as the best dancers of the Charleston. All proceeds went to the Musician's Union, Local 208 (colored), for its building fund.
14 "'Merchandising' Portables Builds Profits" discusses ways of promoting portable phonographs to generate increased summer sales. The article stresses the portable record player's modest cost and also its ease of transport. Illustrations and suggested talking points describe how perfectly the new machines fit in with the new leisure and vacation habits of Americans now traveling by automobile.
16 "Crowds Clamored for Records When Ahaus Staged a Tie-Up With Popular Artists" reports on a publicity campaign by Louis Ahaus, proprietor of the Brunswick Shop, Cincinnati, to tie in window displays of the band leader Ray Miller with a live appearance of Miller and his band at the store. There, each live musical number was immediately followed by the same number as the Band had recorded it on Brunswick records. The recorded version was played back on a Panatrope talking machine. Illustrated with a photograph of crowds at the store.
16 "Starr Co. Sending Expedition to make Records of Melodies of Hopi Indians" describes a project of the Starr Piano Co. to send J. O. Prescott, a phonograph expert, E. C. A. Wickemeyer, a recording engineer, in cooperation with Dr. J. Walter Fewkes, head of the Smithsonian's Bureau of Ethnology, to record Hopi music. The recording of the music will be done in the Grand Canyon with an apparatus set up with the help of the Santa Fe Railroad. Master recordings will be deposited with the Smithsonian and other museums. Commercial copies will also be available, especially at tourist stores in the Southwest.
66 "Convention of National Music Industries" reviews the major events of the Music Industries Chamber of Commerce Convention at the Hotel Commodore in New York City on June 7, 1926. Topics include the promotion of musical instruments through free music lessons offered in the schools. A resolution was passed making Benjamin Franklin the "patron saint" of the music industry. Issues covered in supplementary articles include removing the tax on coin-operated pianos, the priorities of National Music Week, and progress reports and membership growth presented at the National Association of Music Merchants Convention, a related event.
97 Advertisement for Okeh Records by Consolidated Talking Machine Co., Chicago, promotes the label's "race" records, or recordings by African Americans, designed, in most instances, to appeal to African-American audiences. Its listed performing artists include Alberta Hunter, Benny Moten 's Kansas City Orchestra, Butterbeans and Susie, Lonnie Johnson, Louis Vant, Sippie Wallace, Hociel Thomas, Sara Martin, Chas. Creath's Jazz-O-Maniacs, Eva Taylor, and Virginia Liston.
127 "New Negro Spirituals Issued by Ditson Co." announces that new arrangements of spirituals for all voices have been added to the collections of spirituals published by the Oliver Ditson Co. Pieces arranged by William Arms Fisher include "Steal Away" and "Everytime I Feel the Spirit." Additions to the arrangements of Charles Fonteyn Manney include "When the Lord Called Moses," part of a collection by Crudup Vesey.
127 Advertisement for Franz Lehar's "My Little Nest (Of Heavenly Blue) by Edward B. Marks Music Co., New York.