In 1886, Atlanta physician and chemist Dr. John Stith Pemberton develped a nerve tonic called "Pemberton's French Wine Cola." A prohibition law persuaded Pemberton to revise his original formula, substituting sugar instead of wine. This new Coca-Cola was advertised as an ideal temperance drink. The Coca-Cola Co. was incorporated 1888. In 1886 - about nine drinks were sold each day. Today's daily sales number 450 million.