Buster Brown is one of America's oldest shoe trademarks. Buster, a mischievous boy, was created in 1902 by Richard Fenton Outcault in an early newspaper cartoon. At the time, John Bush was a sales executive with the Brown Shoe Co. He persuaded his company to purchase rights to the Buster Brown name and the brand was introduced to the public at the 1904 St. Louis World's Fair. The logo is still used on Brown shoes today.