You may go directly to the collection,
Fifty Years of Coca-Cola
Television Advertisements: Highlights from the Motion Picture Archives at the
Library of Congress, in American Memory.
Fifty Years of Coca-Cola Television
Advertisements presents
a variety of television advertisements, never-broadcast outtakes, and experimental
footage reflecting the historical development of television advertising for a
major commercial product. Featured advertisements include the 1971 "Hilltop" commercial
with an international group of young people on an Italian hilltop singing "I'd
Like to Buy the World a Coke"; the Mean Joe Greene commercial from 1979; the first
Polar Bear commercial from 1993; the "Snowflake" commercial from 1999; and "First
Experience" an international commercial filmed in Morocco in 1999.
These online exhibits
provide context and additional information about this collection.
Highlights
in the History of Coca-Cola Television Advertising
The "Hilltop" Ad:
The Story of a Commercial
Biography of Dr.
John S. Pemberton, Inventor of Coca-Cola
Timeline: Advertising
Times
Television Advertising:
A Brief History
Beverage Industry:
Celebrating 50 Years of Service
These historical
era(s) are best represented
in the collection, although they may not be all-encompassing.
Development of the Industrial United
States, 1876-1915
Emergence of Modern America, 1890-1930
The Great Depression and World War II, 1929-1945
Postwar United States, 1945-early 70s
Contemporary United States, 1968-present
| related
collections and exhibits |
These collections
and exhibits contain thematically-related primary and secondary sources. Also
browse the Collection
Finder for more related material on the
American Memory Web site.
FSA/OWI
Photographs,1935-1945
American Life Histories,
1936-1940
The Coolidge Era
and the Consumer Economy, 1921-1929
Emergence of
Advertising in America, 1850-1920
History of
the American West, 1860-1920
Specific guidance
for searching this collection.
Search
the collection using the keyword search, or Browse the
Title Index. For help with search words, go to the Synonym
List.
For help with search strategies,
see Finding Items
in American Memory.
To view the videos in this collection
see American Memory
Viewer Information on how to view videos.
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