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file.
Go directly to the collection, Traveling
Culture: Circuit Chautauqua in the Twentieth Century, in
American Memory, or view a Summary of Resources
related to the collection.
The materials in Traveling Culture: Circuit Chautauqua in the Twentieth
Century, provide an opportunity to explore several lines of study
in the arts and humanities disciplines. Topics include the transition
of popular theater presented to traditionally conservative rural America,
the diversity of musical taste in the early twentieth century United
States, early methods of presenting literary figures to the general
public, the role of oratory in the formation of American culture; and
advertising techniques in graphic design.
Drama
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The early twentieth-century United States was, by and large,
a conservative culture, and Chautauqua organizers were careful
not to include any material that might offend the delicate sensibilities
of their rural audiences. Concomitant with its founding mission
of uplift and education, early Chautauqua drama featured readings
of morally sound excerpts from dramatic works.
In Chautauqua's early days, Shakespeare was considered too risque
and high-brow for rural audiences, but individual speeches and
edited versions of the Bard's plays were presented by dramatic
interpreters. Once audiences became more accepting of full-length
plays, several Shakespearean companies toured on the Chautauqua
circuits. A search
on keyword Shakespeare yields 100 documents including promotional
materials for Bob Jones, Jr.:
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Cover of "M.
Beryl Buckley : Interpretive Reader of Plays." |

Cover of "'Curtain
Calls': Great Characters from Shakespeare; : Interpreted by Bob
Jones, Jr.."
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Profoundly interested in Shakespeare and thoroughly
cognizant of the literary and scholastic value of his works, Mr.
Jones realizes that Shakespeare was himself an actor and a dramatist
who wrote for the stage and not for the library. With this in
mind, Mr. Jones has brought enthusiasm and youth to the interpretation
of his characters and has combined the mind of the scholar with
the temperament and heart of the actor.
- What qualities does the promotion promise that Mr. Jones brings
to his presentation of Shakespeare? What does this suggest about
the expectations of the audience and the role of drama in Chautauqua?
- What advantages does a program such as Mr. Jones's offer to
promoters that a full production does not?
- Why might a Chautauqua agency be criticized for presenting
edited or partial versions of plays?
- How could someone use the collection for research on Shakespearean
drama?
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Over time, dramatic readings expanded to include
character impersonations. The Subject
Index headings, Impersonators and Dramatists yield
hundreds of documents including those for one of the masters of
the genre: Gay
Zenola MacLaren. Ms. MacLaren's popularity made her a mainstay
through three decades of Chautauqua performances. In the promotional
literature, her abilities are credited to natural talent:
Gay Zenola MacLaren attends the production of a modern play
five times, and then, without ever having read the original
book or dramatization, or, in fact, any of the lines in any
way, can go upon the Lyceum or Chautauqua platform and give
an imitative recital of the entire production, impersonating
every character . . . In preparing for her recitals she attends
only the great productions, sees the interpretations only by
the best actors, and in the leading playhouses of her home city,
New York.
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Cover of "Miss
Gay Zenola McClaran." |

Cover of "Turn
to the Right: Americas Greatest Comedy."
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- Why might Ms. MacLaren's method of learning a play have impressed
her audience?
- What questions of authenticity does the excerpt raise?
- How might performances such as Ms. MacLaren's have bridged
the divide between straight readings and full-scale productions?
- In what other art forms does dramatic monologue and character
impersonation play an important role?
Following the World War I, the mood of the country changed and
Chautauqua organizers began presenting full Broadway productions.
Indeed, one of the chief claims of many postwar Chautauqua programs
was that audiences could enjoy Broadway plays at discount prices
without leaving their own Main Street. A search
on keyword Broadway yields 100 pertinent documents.
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- What does the popularity of Broadway productions following the World
War I suggest about the needs of Americans at that time?
- How would a career on the Chatauqua circuit differ from other kinds
of performance careers, such as on Broadway?
Music
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Music was an essential component of a Chautauqua event. Over
the course of Chautauqua week, audiences might hear opera, folk
music, marching bands, classical orchestras, and world music performances
to name but a few. The collection abounds with thousands of promotional
materials for hundreds of musical ensembles and performers ranging
from obscure Croatian tamburica orchestras to famous Chicago opera
divas. These materials lend themselves well to categorical historical
research in any one of several areas.
For instance, the Subject
Index heading, Mandolinists, yields nine documents
including materials for the Filipino
Collegians. This document reflects not only the popularity
of mandolin and banjo groups in the American universities of the
1920s and 1930s, but also the fascination with the music of the
South Seas that burgeoned during that era.
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Cover of "Filipino
Collegians."
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- Why would variety be essential to a Chautauqua?
- Why might music often play a part in large gatherings of people?
- Why might people be drawn to music from the South Seas?
- How might the different manner in which people receive music
today (that is, radio, television, and recorded material) affect
the diversity of their tastes?
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Given the large numbers of musical acts available to Chautauqua organizers,
ensembles often promoted themselves as being able to provide multifaceted
performances. The Subject
Index headings, Fiddlers, Storytellers, or Comedians
will direct the researcher to "Charles
Ross Tagart: And His Old Time Country Fiddlers." The promotional
materials observe:
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Cover of "Charles
Ross Taggart : And His Old-Time Country Fiddlers."
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This entertainment is entirely unique. It is not like any
you ever attended. Charles Ross Taggart is a famous entertainer.
He is not only a fiddler, but also a story teller, a pianist
and a ventriloquist. So you will find a delightful variety in
the entertainment. And when it comes to the fiddling part-O
boy! How those fiddlers can fiddle the old-time jigs, reels
and hornpipes! And if you want a good laugh you will get it
in the comedy sketch "The Pineville Orchestra."
- Is this passage promoting the group on its merits as educators
or entertainers?
- In what ways does the group promise to entertain?
- What passages from this excerpt indicate the degree to which
the fiddlers were competing with similar acts?
- How has the method of promoting music changed since this passage
was written? How has it remained the same?
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Some musical companies strove to reassure audiences that their performances
were edifying both as art and entertainment. This statement from the "Davies
Light Opera Company," accessible through a search on keyword
Opera, is typical of such documents:
William Davies, internationally known Welsh tenor and director
of this ensemble, has brought together a group of outstanding
artists and perfected a program which not only pleases the popular
audience, but meets the unqualified approval of musicians as
well. They have attained a perfection in ensemble singing seldom
heard. Their musicianship is impeccable.
- What does this promotion assure the potential audience member?
- Why might an opera company feel that its reputation was impugned
by participating in a traveling Chautauqua?
- In what language does the excerpt describe the members of
the company?
- Why might it be to a company's advantage to make a distinction
between musicians and the popular audience?
- What unique problems does writing about music present?
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Cover of "The
Davies Light Opera Company."
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Literature

Cover of "Fred
Emerson Brooks : Poet, Humorist."
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Prestigious writers and literary critics were mainstays of the
Chautauqua rosters. Historians will find the collection useful
in gauging the impact of literature upon the general American
populace during the first half of the twentieth century. Moreover,
the collection affords the unique opportunity to explore how early
twentieth century writers were marketed to the general public
and how Chautauqua impacted American literature.
A search on Subject
Index heading, Poets, results in more than a hundred
documents. Fred
Emerson Brooks the "poet and humorist," Marshall
Louis Mertins "the poet of the commonplace," and
Anne
Campbell "the poet of the home" are but a few examples
of the more or less forgotten poets who appeared on Chautauqua
platforms.
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Also accessible under Subject
Index heading, Poets, are materials relating to Roscoe Gilmore
Scott's 1918 lecture and workshop "Do
Your Poems Limp?: If Editors Refuse Them They Need Critical Attention."
- What relationship does the piece establish between critic and poet?
- What differences are assumed to exist between the "scholarly"
and "practical" angles?
- Why would the critic be able to perceive things that an intimate
friend could not? What does this say about the role of the critic
in society?
- In what ways does the piece detail the commercialization of art?
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Carl Sandburg first appeared on a Chautauqua program in 1907
under the name Charles Sandburg. The poet returned at irregular
intervals to deliver discourses and to read from selected works.
One of his more popular early talks, "An American Vagabond"
dealt with Walt Whitman. His press
materials observe:
All that was striking, dramatic, and significant in his
career has been grasped by Mr. Sandburg and marshaled into a
lecture that ripples and glistens with human interest. About
no other American writer is opinion so varied and extreme as
about Walt Whitman . . . "An American Vagabond," as
given by Mr. Sandburg, will put you close to, not an angel or
a demi-god, but a great, warm, throbbing, very human personality.
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Cover of "Charles
Sandburg : Lecturer Orator." |
- Why would celebrating a historical figure's humanity be edifying
to Chautauqua audiences?
- What other literary figures and topics might be particularly suited
to Chautauqua audiences? What topics would not be suited to Chautauqua
and why?
- Why would a researcher working with Sandburg's later work be interested
in these materials?
- How might Sandburg's Chautauqua experiences have influenced his
craft?
- Do contemporary artists seek employment in similar ways to Mr. Sandburg
and his generation?
The Subject
Index heading, Literature, yields numerous documents pertaining
to dramatic readers of authors such as Charles Dickens, Mark Twain,
and William Shakespeare. One of the several hundred documents resulting
from a search under the Subject
Index heading, Authors, are the 1899 promotional materials
for Charlotte
Perkins Stetson, author of the famous short story "The Yellow
Wallpaper." The materials laud Mrs. Stetson's literary achievements
and then state:

Cover of "Mrs.
Charlotte Perkins Stetson: Lecturer and Author."
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But, brilliant and helpful writer though she is, it is perhaps,
as a public speaker that Mrs. Stetson makes her most effective
appeal. Sprung from the celebrated Beecher stock (a great-grand-daughter
of Lyman Beecher and a grand-niece, therefore, of Mrs. Stowe
and Henry Ward Beecher) . . . her gift of ready and eloquent
speech seems inborn and almost more characteristic of her genius
than is her writing. She speaks as she thinks, clearly, quietly,
and in a perfectly straightforward and simple manner, but with
something in her utterance so magnetic and out of the common
that she wins a unique attention from all her hearers.
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- By what means does this passage extol Mrs. Stetson's virtues as
a speaker? Is the passage effective?
- How would Mrs. Stetson's lineage diminish her popularity with certain
audiences? What audiences?
- How have methods of promoting authors changed in the century since
these materials were published?
- What benefits did Chautauqua provide writers and literary critics?
Oratory
In the days before radio and television, the Lyceum Chautauqua platforms
were the site where many rural Americans formed impressions and opinions
of the world outside their own community. On the often grueling, fast-paced
Chautauqua cricuits, speakers developed methods for pleasing different
audiences with the same speech. Some orators altered their addresses
to suit a particular crowd while others delivered lectures on topics
with universal appeal.
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Among the most popular and well paid lecturers of the period
was Russell H. Conwell who delivered his touchstone speech "Acres
of Diamonds" more than 5,000 times. The secret to the popularity
of "Acres of Diamonds" lay in Conwell's ability to alter
his homespun stories to suit the special qualities of each crowd.
Whether spoken to a Kenutuckian or Californian, however, Conwell's
stories illustrated the advantages of steadfastness and the follies
of unnecessary change.
A search
on keyword Conwell yields two sets of promotional materials
from 1908
and 1909.
Also available under the Subject
Index heading, Orators, the earlier of the two sets
provides a telling comment on the nature of Conwells oratory:
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Cover of "Russell
H. Conwell." |
A winning cordiality, a glow of interest, an absorbing and all-unconscious
magnetism, a quenchless enthusiasm communicated through a delightful
at-homeness, a sincere purpose to help the listener to be better,
happier, and more useful for having heard the lecture-all making an
evening with Conwell a profitable delight.
- How would suiting each speech to a particular audience earn Conwell
the reputation described in this passage?
- What difficulties in customizing a speech would face a traveling
orator? What other challenges would face a Chautauqua orator?
- In what ways does the statement ensure that the audience would arrive
at Conwell's lecture with preconceptions? How might these preconceptions
affect the audience's response?
- What characteristics of the statement's target audience can be inferred
from the text?
- What might the popularity of Conwells message suggest about
an emerging national identity?
- How might successive years of Chautauqua popularity contribute to
a national identity?

Cover of "Health
and HappinessCampaign." |
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Chautauqua lectures were
not limited to improving only the mind. The body was also a place
where improvements could be made and lessons in virtue learned.
A good example is Chas. E. Barker's "Health
and Happiness Campaign" literature, accessible through
the Subject
Index heading, Health, which yields a total of nineteen
documents.
Dr. Barker is well-known throughout the East as a very remarkable
speaker, particularly well qualified to deal with the problems
relating to health, physical education and sex hygiene . . .
This is a very unusual opportunity to hear from a man of Dr.
Barker's standing, the last word that science has to say on
the prevention of disease and prolongation of life.
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- What reasons does the excerpt give for attending Dr. Barker's course?
- Why would a speaker such as Dr. Barker not need to customize his
speech for a particular crowd?
- Why might Dr. Barkers speech topic have been controversial
in early twentieth century America?
- What does Dr. Barkers popularity as a speaker tell us about
the concerns of his audience?
- Why would some people prefer to simply read about Dr. Barkers
lessons than attend a public lecture? What advantages does a live
address offer?
- How does the Chautauqua health lecture format compare with modern
forms of dispensing similar information?
Graphic Design
The collection is rich with materials that can be used to examine the
ways in which graphic design is used to convey meaning in promotion
and advertisement. Browsing the collection through the Subject
Index provides an overview of visual techniques used in Chautauqua
promotions. The Index also provides the opportunity to examine the way
that those techniques varied according to the type of program promoted.
- How do promotions that highlight the subject matter of performances
and presentations differ from promotions that highlight the performers
and speakers?
- How do promotions that emphasize the entertainment value of a program
differ from those that emphasize the educational value of a program?
- How do the promotions vary according to the specific programs they
advertise? Do certain types of promotions tend to rely more heavily
on graphic design? Do certain types of promotions tend to be more
visually appealing? If so, why?
- What roles do photographs, pictorial drawings, and abstract designs
play in Chautauqua advertisements? Do they convey information or an
overall feeling? Are these elements used in advertising today?
- Would attractive, interesting looking promotional materials for
a Chautauqua program have influenced you to see the program?
- What kinds of Chautauqua offerings would have most benefited from
the visual nature of promotional materials?
- How are these promotions different from advertising today? What
might account for some of the changes that have taken place? Do these
differences reflect larger cultural changes?
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