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Traveling Culture: Circuit Chautauqua in the Twentieth Century

U.S. HistoryCritical ThinkingArts & Humanities

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Go directly to the collection, Traveling Culture: Circuit Chautauqua in the Twentieth Century, in American Memory, or view a Summary of Resources related to the collection.

The materials in Traveling Culture: Circuit Chautauqua in the Twentieth Century, provide an opportunity to explore several lines of study in the arts and humanities disciplines. Topics include the transition of popular theater presented to traditionally conservative rural America, the diversity of musical taste in the early twentieth century United States, early methods of presenting literary figures to the general public, the role of oratory in the formation of American culture; and advertising techniques in graphic design.

Drama

The early twentieth-century United States was, by and large, a conservative culture, and Chautauqua organizers were careful not to include any material that might offend the delicate sensibilities of their rural audiences. Concomitant with its founding mission of uplift and education, early Chautauqua drama featured readings of morally sound excerpts from dramatic works.

In Chautauqua's early days, Shakespeare was considered too risque and high-brow for rural audiences, but individual speeches and edited versions of the Bard's plays were presented by dramatic interpreters. Once audiences became more accepting of full-length plays, several Shakespearean companies toured on the Chautauqua circuits. A search on keyword Shakespeare yields 100 documents including promotional materials for Bob Jones, Jr.:

 
Cover of "M. Beryl Buckley : Interpretive Reader of Plays."


Cover of "'Curtain Calls': Great Characters from Shakespeare; : Interpreted by Bob Jones, Jr.."


 

Profoundly interested in Shakespeare and thoroughly cognizant of the literary and scholastic value of his works, Mr. Jones realizes that Shakespeare was himself an actor and a dramatist who wrote for the stage and not for the library. With this in mind, Mr. Jones has brought enthusiasm and youth to the interpretation of his characters and has combined the mind of the scholar with the temperament and heart of the actor.
  • What qualities does the promotion promise that Mr. Jones brings to his presentation of Shakespeare? What does this suggest about the expectations of the audience and the role of drama in Chautauqua?
  • What advantages does a program such as Mr. Jones's offer to promoters that a full production does not?
  • Why might a Chautauqua agency be criticized for presenting edited or partial versions of plays?
  • How could someone use the collection for research on Shakespearean drama?

Over time, dramatic readings expanded to include character impersonations. The Subject Index headings, Impersonators and Dramatists yield hundreds of documents including those for one of the masters of the genre: Gay Zenola MacLaren. Ms. MacLaren's popularity made her a mainstay through three decades of Chautauqua performances. In the promotional literature, her abilities are credited to natural talent:

Gay Zenola MacLaren attends the production of a modern play five times, and then, without ever having read the original book or dramatization, or, in fact, any of the lines in any way, can go upon the Lyceum or Chautauqua platform and give an imitative recital of the entire production, impersonating every character . . . In preparing for her recitals she attends only the great productions, sees the interpretations only by the best actors, and in the leading playhouses of her home city, New York.

 
Cover of "Miss Gay Zenola McClaran."

Cover of "Turn to the Right: Americas Greatest Comedy."
 
  • Why might Ms. MacLaren's method of learning a play have impressed her audience?
  • What questions of authenticity does the excerpt raise?
  • How might performances such as Ms. MacLaren's have bridged the divide between straight readings and full-scale productions?
  • In what other art forms does dramatic monologue and character impersonation play an important role?

Following the World War I, the mood of the country changed and Chautauqua organizers began presenting full Broadway productions. Indeed, one of the chief claims of many postwar Chautauqua programs was that audiences could enjoy Broadway plays at discount prices without leaving their own Main Street. A search on keyword Broadway yields 100 pertinent documents.

  • What does the popularity of Broadway productions following the World War I suggest about the needs of Americans at that time?
  • How would a career on the Chatauqua circuit differ from other kinds of performance careers, such as on Broadway?

Music

Music was an essential component of a Chautauqua event. Over the course of Chautauqua week, audiences might hear opera, folk music, marching bands, classical orchestras, and world music performances to name but a few. The collection abounds with thousands of promotional materials for hundreds of musical ensembles and performers ranging from obscure Croatian tamburica orchestras to famous Chicago opera divas. These materials lend themselves well to categorical historical research in any one of several areas.

For instance, the Subject Index heading, Mandolinists, yields nine documents including materials for the Filipino Collegians. This document reflects not only the popularity of mandolin and banjo groups in the American universities of the 1920s and 1930s, but also the fascination with the music of the South Seas that burgeoned during that era.

 
Cover of "Filipino Collegians."

  • Why would variety be essential to a Chautauqua?
  • Why might music often play a part in large gatherings of people?
  • Why might people be drawn to music from the South Seas?
  • How might the different manner in which people receive music today (that is, radio, television, and recorded material) affect the diversity of their tastes?
Given the large numbers of musical acts available to Chautauqua organizers, ensembles often promoted themselves as being able to provide multifaceted performances. The Subject Index headings, Fiddlers, Storytellers, or Comedians will direct the researcher to "Charles Ross Tagart: And His Old Time Country Fiddlers." The promotional materials observe:


Cover of "Charles Ross Taggart : And His Old-Time Country Fiddlers."

 

This entertainment is entirely unique. It is not like any you ever attended. Charles Ross Taggart is a famous entertainer. He is not only a fiddler, but also a story teller, a pianist and a ventriloquist. So you will find a delightful variety in the entertainment. And when it comes to the fiddling part-O boy! How those fiddlers can fiddle the old-time jigs, reels and hornpipes! And if you want a good laugh you will get it in the comedy sketch "The Pineville Orchestra."

  • Is this passage promoting the group on its merits as educators or entertainers?
  • In what ways does the group promise to entertain?
  • What passages from this excerpt indicate the degree to which the fiddlers were competing with similar acts?
  • How has the method of promoting music changed since this passage was written? How has it remained the same?
Some musical companies strove to reassure audiences that their performances were edifying both as art and entertainment. This statement from the "Davies Light Opera Company," accessible through a search on keyword Opera, is typical of such documents:

William Davies, internationally known Welsh tenor and director of this ensemble, has brought together a group of outstanding artists and perfected a program which not only pleases the popular audience, but meets the unqualified approval of musicians as well. They have attained a perfection in ensemble singing seldom heard. Their musicianship is impeccable.

  • What does this promotion assure the potential audience member?
  • Why might an opera company feel that its reputation was impugned by participating in a traveling Chautauqua?
  • In what language does the excerpt describe the members of the company?
  • Why might it be to a company's advantage to make a distinction between musicians and the popular audience?
  • What unique problems does writing about music present?
 
Cover of "The Davies Light Opera Company."


Literature


Cover of "Fred Emerson Brooks : Poet, Humorist."
 

Prestigious writers and literary critics were mainstays of the Chautauqua rosters. Historians will find the collection useful in gauging the impact of literature upon the general American populace during the first half of the twentieth century. Moreover, the collection affords the unique opportunity to explore how early twentieth century writers were marketed to the general public and how Chautauqua impacted American literature.

A search on Subject Index heading, Poets, results in more than a hundred documents. Fred Emerson Brooks the "poet and humorist," Marshall Louis Mertins "the poet of the commonplace," and Anne Campbell "the poet of the home" are but a few examples of the more or less forgotten poets who appeared on Chautauqua platforms.

Also accessible under Subject Index heading, Poets, are materials relating to Roscoe Gilmore Scott's 1918 lecture and workshop "Do Your Poems Limp?: If Editors Refuse Them They Need Critical Attention."

  • What relationship does the piece establish between critic and poet?
  • What differences are assumed to exist between the "scholarly" and "practical" angles?
  • Why would the critic be able to perceive things that an intimate friend could not? What does this say about the role of the critic in society?
  • In what ways does the piece detail the commercialization of art?

Carl Sandburg first appeared on a Chautauqua program in 1907 under the name Charles Sandburg. The poet returned at irregular intervals to deliver discourses and to read from selected works. One of his more popular early talks, "An American Vagabond" dealt with Walt Whitman. His press materials observe:

All that was striking, dramatic, and significant in his career has been grasped by Mr. Sandburg and marshaled into a lecture that ripples and glistens with human interest. About no other American writer is opinion so varied and extreme as about Walt Whitman . . . "An American Vagabond," as given by Mr. Sandburg, will put you close to, not an angel or a demi-god, but a great, warm, throbbing, very human personality.

 
Cover of "Charles Sandburg : Lecturer Orator."
  • Why would celebrating a historical figure's humanity be edifying to Chautauqua audiences?
  • What other literary figures and topics might be particularly suited to Chautauqua audiences? What topics would not be suited to Chautauqua and why?
  • Why would a researcher working with Sandburg's later work be interested in these materials?
  • How might Sandburg's Chautauqua experiences have influenced his craft?
  • Do contemporary artists seek employment in similar ways to Mr. Sandburg and his generation?

The Subject Index heading, Literature, yields numerous documents pertaining to dramatic readers of authors such as Charles Dickens, Mark Twain, and William Shakespeare. One of the several hundred documents resulting from a search under the Subject Index heading, Authors, are the 1899 promotional materials for Charlotte Perkins Stetson, author of the famous short story "The Yellow Wallpaper." The materials laud Mrs. Stetson's literary achievements and then state:


Cover of "Mrs. Charlotte Perkins Stetson: Lecturer and Author."

But, brilliant and helpful writer though she is, it is perhaps, as a public speaker that Mrs. Stetson makes her most effective appeal. Sprung from the celebrated Beecher stock (a great-grand-daughter of Lyman Beecher and a grand-niece, therefore, of Mrs. Stowe and Henry Ward Beecher) . . . her gift of ready and eloquent speech seems inborn and almost more characteristic of her genius than is her writing. She speaks as she thinks, clearly, quietly, and in a perfectly straightforward and simple manner, but with something in her utterance so magnetic and out of the common that she wins a unique attention from all her hearers.

  • By what means does this passage extol Mrs. Stetson's virtues as a speaker? Is the passage effective?
  • How would Mrs. Stetson's lineage diminish her popularity with certain audiences? What audiences?
  • How have methods of promoting authors changed in the century since these materials were published?
  • What benefits did Chautauqua provide writers and literary critics?

Oratory

In the days before radio and television, the Lyceum Chautauqua platforms were the site where many rural Americans formed impressions and opinions of the world outside their own community. On the often grueling, fast-paced Chautauqua cricuits, speakers developed methods for pleasing different audiences with the same speech. Some orators altered their addresses to suit a particular crowd while others delivered lectures on topics with universal appeal.

Among the most popular and well paid lecturers of the period was Russell H. Conwell who delivered his touchstone speech "Acres of Diamonds" more than 5,000 times. The secret to the popularity of "Acres of Diamonds" lay in Conwell's ability to alter his homespun stories to suit the special qualities of each crowd. Whether spoken to a Kenutuckian or Californian, however, Conwell's stories illustrated the advantages of steadfastness and the follies of unnecessary change.

A search on keyword Conwell yields two sets of promotional materials from 1908 and 1909. Also available under the Subject Index heading, Orators, the earlier of the two sets provides a telling comment on the nature of Conwell’s oratory:

 
Cover of "Russell H. Conwell."

A winning cordiality, a glow of interest, an absorbing and all-unconscious magnetism, a quenchless enthusiasm communicated through a delightful at-homeness, a sincere purpose to help the listener to be better, happier, and more useful for having heard the lecture-all making an evening with Conwell a profitable delight.

  • How would suiting each speech to a particular audience earn Conwell the reputation described in this passage?
  • What difficulties in customizing a speech would face a traveling orator? What other challenges would face a Chautauqua orator?
  • In what ways does the statement ensure that the audience would arrive at Conwell's lecture with preconceptions? How might these preconceptions affect the audience's response?
  • What characteristics of the statement's target audience can be inferred from the text?
  • What might the popularity of Conwell’s message suggest about an emerging national identity?
  • How might successive years of Chautauqua popularity contribute to a national identity?

Cover of "Health and HappinessCampaign."
  Chautauqua lectures were not limited to improving only the mind. The body was also a place where improvements could be made and lessons in virtue learned. A good example is Chas. E. Barker's "Health and Happiness Campaign" literature, accessible through the Subject Index heading, Health, which yields a total of nineteen documents.

Dr. Barker is well-known throughout the East as a very remarkable speaker, particularly well qualified to deal with the problems relating to health, physical education and sex hygiene . . . This is a very unusual opportunity to hear from a man of Dr. Barker's standing, the last word that science has to say on the prevention of disease and prolongation of life.

  • What reasons does the excerpt give for attending Dr. Barker's course?
  • Why would a speaker such as Dr. Barker not need to customize his speech for a particular crowd?
  • Why might Dr. Barker’s speech topic have been controversial in early twentieth century America?
  • What does Dr. Barker’s popularity as a speaker tell us about the concerns of his audience?
  • Why would some people prefer to simply read about Dr. Barker’s lessons than attend a public lecture? What advantages does a live address offer?
  • How does the Chautauqua health lecture format compare with modern forms of dispensing similar information?

Graphic Design

The collection is rich with materials that can be used to examine the ways in which graphic design is used to convey meaning in promotion and advertisement. Browsing the collection through the Subject Index provides an overview of visual techniques used in Chautauqua promotions. The Index also provides the opportunity to examine the way that those techniques varied according to the type of program promoted.


Cover of "'The Melting Pot': The Great American Drama."
 
Cover of "Robert Jackson's Plantation Singers."

 
Cover of "Jean Harris: Lectures and Demonstrations in Home Economics."
 
Cover of "Rollo McBride: Public Defender of Pittsburgh."
  • How do promotions that highlight the subject matter of performances and presentations differ from promotions that highlight the performers and speakers?
  • How do promotions that emphasize the entertainment value of a program differ from those that emphasize the educational value of a program?
  • How do the promotions vary according to the specific programs they advertise? Do certain types of promotions tend to rely more heavily on graphic design? Do certain types of promotions tend to be more visually appealing? If so, why?
  • What roles do photographs, pictorial drawings, and abstract designs play in Chautauqua advertisements? Do they convey information or an overall feeling? Are these elements used in advertising today?
  • Would attractive, interesting looking promotional materials for a Chautauqua program have influenced you to see the program?
  • What kinds of Chautauqua offerings would have most benefited from the visual nature of promotional materials?
  • How are these promotions different from advertising today? What might account for some of the changes that have taken place? Do these differences reflect larger cultural changes?
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Last updated 09/26/2002