Coolidge Papers. Advertising - General, 1923-28.

Letters, flyers, statistics, and newspaper advertisements in the case file illuminate corporate advertising practices of the period. Documents include a January 20, 1925, letter from Dorrance, Sullivan & Company Advertising to Edward T. Clark, the president's secretary, enclosing statistics showing the "percentage of gross sales appropriated for advertising by typical national advertisers," among them Cadillac, Packard, Studebaker, Goodyear, Colgate, Palmolive, Campbell Soup, Arrow Collars, Eastman Kodak, Sears Roebuck, and Sherwin Williams; statistics showing the percentages spent on advertising for different commodity groups, including automobiles, candies and chewing gum, fountain pens, phonographs, tobacco, department stores, and mail order houses; an exchange of letters between the White House and two insurance companies regarding use of the presidential name and words in advertising; a series of ads from the 1928 advertising campaign of the American Trademark Association emphasizing the importance of buying merchandise "Made in the U.S.A." by American workers; a letter of support for the campaign from Secretary of Labor James Davis; and the items listed below.

Entire folder reproduced as facsimile page images: 55 pages.

Selected Document List | Page Images

January 10, 1924Letter from Rudolph Forester to T.V. O'Connor
July 5, 1927Letter from Everett Sanders to Charles H. Kinner
July 5, 1927Letter from Everett Sanders to William R. Malone
July 13, 1927Index Card
August 26, 1927Index Card
no datePress Release
August 2, 1928Letter from Harold C. Hansen to Calvin Coolidge
August 2, 1928Letter from Harold C. Hansen to Everett Sanders
August 6, 1928Letter from Everett Sanders to Harold C. Hansen
January 18, 1924Letter from L.C. Palmer to O.C. Leiter
no dateAdvertisement
September 6, 1923Index Card
January 5, 1924Letter from O.C. Leiter to Calvin Coolidge
January 18, 1924Letter from L.C. Palmer to Rudolph Forester
June 29, 1927Letter from William R. Malone to Everett Sanders
August 27, 1923Letter from Robert N. Stanfield to O. Clark Leiter
August 17, 1923Letter from Edward P. Farley to Charles L. McNary
August 18, 1923Letter from Charles L. McNary to O.C. Leiter
August 4, 1923Letter from Charles L. McNary to O.C. Leiter
March 4, 1924Letter from Joseph Zimmerman to C. Bascom Slemp
August 3, 1923Letter from O.C. Leiter to Bert E. Haney
June 29, 1823Letter from Bert E. Haney to O.Clark Leiter
June 20, 1923Letter from O.C. Leiter to Edward P. Farley
no dateNotes from "Say." to Mr Leiter
April 17, 1923 to A.D. Lasker
January 21, 1924Letter to O.C. Leiter
no dateLetter to Lee K. Frankel
no dateArticle
March 6, 1924Letter from C. Bascom Slemp to Joseph Zimmerman
October 30, 1924Telegram from Walter S. Dickey to C. Bascom Slemp
October 30, 1924Telegram from C. Bascom Slemp to Walter S. Dickey
October 30, 1924Letter from C. Bascom Slemp to F.T. Hines
October 31, 1924Letter from Frank T. Hines to C. Bascom Slemp
November 1, 1924Letter from C. Bascom Slemp to Walter S. Dickey
November 1, 1924Letter from Frank T. Hines to C. Bascom Slemp
November 4, 1924Letter from C. Bascom Slemp to Walter S. Dickey
January 20, 1925Letter from Sturges Dorrance to Edward T. Clark
no dateReport
no dateNotes
April 14, 1925Letter from Lee K. Frankel to Calvin Coolidge
November 12, 1923Advertisement
April 16, 1925Index Card
April 18, 1925Letter from Everett Sanders to Lee K. Frankel
April 13, 1925Index Card
June 2, 1926Index Card
May 17, 1927Letter from Charles Henry Kinney to Calvin Coolidge
May 19, 1927Letter from Calvin Coolidge
no dateBrochure
May 27, 1927Letter from Everett Sanders to William R. Malone
May 27, 1927Index Card
May 31, 1927Letter from R.A. Kerford to Everett Sanders
July 11, 1923Letter from Bert E. Haney to O. Clark Leiter
January 10, 1925Letter from Sturges Dorrance to William E. Wood
August 3, 1923Letter from O.C. Leiter to Charles L. McNary